krysval
Kriesha — professional Valorant player and streamer.
I play for Rising Esports in VCT Game Changers, and I stream the grind two or three nights a week. When a product shows up on my screen, it’s one I’m actually playing with. My viewers can tell the difference.
Where I play
Two halves of the same thing. I compete in Riot’s international circuit, and I stream the grind that gets me there — which is why the people who watch me compete are the people who watch me play.
VCT Game Changers
Riot’s international circuit for women and marginalised genders in Valorant. I’ve competed in it since 2024 and qualified for the Pacific stage with Rising Esports.
people watching live at any moment, across a three-hour stream, with chat running the whole time.
Reach, drawn to scale
Instagram distributes by performance rather than follower count, so the audience a campaign actually reaches is a different number from the one on the profile.
of those views came from people who don’t follow me. Booking me isn’t booking 6,911 followers — it is booking a distribution slot in front of 373,837 people, most of whom had never seen my account before. One reel did 203,000 views off a 6,911-follower profile.
Still accelerating
Each point is a yearly rate. Where the channel stood a year ago, where the trailing twelve months landed, and where the last 28 days would put it if the pace holds. The dashed leg is that projection, not a recorded figure.
Views are up five-fold year on year, and the last 28 days are running ahead of even that. 10,800 hours of watch time is 450 solid days of viewing.
The full read
Everything, unrounded. Screenshots of every figure on this page are available on request.
| Followers | 6,911 +125.3% |
| New followers, net | +3,844 |
| Views | 1,448,181 |
| Reel views | 1,100,000 |
| People reached | 373,837 |
| Interactions | 109,000 |
| Reach from non-followers | 81.1% |
| Profile visits | 49,127 |
| Bio link taps | 1,120 |
| Best reel | 203,000 |
13.1% of everyone who saw a reel went and opened my profile, and 7.8% of those visitors followed. That is the funnel a brand link sits in.
YouTube
| Subscribers | 7,300 |
| Views, 12 months | 248,256 +398% |
| Watch time, 12 months | 10,800 hrs |
| New subscribers, 12 months | +3,500 +601% |
| Views, last 28 days | 31,662 |
| Watch time, last 28 days | 1,442 hrs |
| New subscribers, last 28 days | +419 |
| Thumbnail impressions, 28 days | 195,173 |
| Click-through rate | 8.6% |
| Best streams, click-through | 10–12.3% |
Views grew 398% and subscribers 601% year on year. Growth is coming from watch time on streams, which is the harder and stickier kind.
Combined audience across both platforms · 14,211
Who’s actually watching
Instagram skews the same way. If you sell peripherals, energy drinks, apparel or a gaming platform in India, this is your buyer with almost nothing wasted.
Young Indian men aged 18 to 34 are the single most expensive audience to buy in gaming, and they are effectively the entire room here. There is almost no spend leaking into markets or age brackets you don’t sell to.
What that looks like in practice
My best individual posts on each platform, from one ordinary month on YouTube and ninety days on Instagram. Six of my eight top videos were full-length streams.
Best streams · YouTube · last 28 days
Four streams, 749 hours of attention between them. They ran two-and-a-half to three-and-three-quarter hours each, pulled 10–12.3% click-through, and brought in 252 new subscribers.
Best reels · Instagram · last 90 days
Four reels, 596,000 views between them, off an account with 6,911 followers.
Brands I’ve worked with
Monitors and peripherals used live and in competitive play, shown across streams and short-form.
Clipping and highlight workflow built into streams, with the output posted across Instagram.
Platform partnership covering live gameplay and community promotion.
What you can book
Tick what you’re interested in and the email writes itself. Deliverables mix freely — rate card comes back the same day.